Entertaining + Floral Lecture

Saturday, February 2, 2019, 2 p.m.

Farm-to-Table Florals & Flavors


Join Greg Campbell and Erick New, co-owners of Garden District in Memphis, Tennessee, and Elizabeth Heiskell, a cookbook author and celebrity chef who operated a catering business and vegetable farm in Oxford, Mississippi until she reinvented her culinary path as a regular on “TODAY Show.” Greg, Erick and Elizabeth have been intertwined for more than 20 years. It all started with Elizabeth’s wedding in the middle of a Mississippi Delta cotton field in the pouring rain. This event should have ended their friendship, but instead it bonded them as friends for life.

Elizabeth will share stories from the Delta flatlands to the Oxford hills while demonstrating her favorite seasonal vegetable dishes––recipes you can prepare in a few minutes and impress your guests with time and time again. Greg and Erick will complement Elizabeth’s creations with tablescapes using flowers sourced from family-owned farms across the U.S. and abroad that are showcased in their new book Florists to the Field.

PURCHASE TICKETS

Garden District


Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

As newcomers to the flower industry, Greg and Erick, both Memphis-born and raised, worked for John Hoover Flowers in Midtown Memphis. John showed his protégés all angles of the flower trade. Following John Hoover’s death in 1995, Greg and Erick stayed with John Hoover Flowers in different capacities. Erick was in his early 20s and continued to work part-time while attending The University of Memphis. Greg, 10 years Erick’s senior, assumed partial ownership and updated the name to Garden District. Greg continued to reinvent and expand the business and ultimately outgrew the Midtown space. In 2002, the floral boutique moved to its current home in East Memphis, a stylish retail space on Sanderlin Avenue. Soon after the move, Greg and Erick became co-owners—Garden District was in full bloom.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step. The hands-on nature of their brick-and-mortar business requires elevated energy. To recharge, Greg is a master chef and avid gardener. He and his life partner, Greg Baudoin, enjoy entertaining in their beautifully appointed Memphis residence and escaping to their second home, a peaceful cottage on Snow Lake in Mississippi. Erick’s sense of adventure and curiosity are fundamental to Garden District’s motto, “Make it happen.” The former Eagle Scout is a keen outdoorsman, devoted husband to Suzanne and father to Garner and Gregory.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion. In their competent hands, choice blooms become reassuring stewards of life’s grand milestones and simple pleasures.

Elizabeth Heiskell


Elizabeth Heiskell was born and raised in the Mississippi Delta, where she grew a passion for combining her love of food with the history of the rich agricultural area she was raised in. Under the brand name the Debutante Farmer, she sells homegrown gourmet pickles, jellies, jams, salsas and her popular Bloody Mary mix. She started her food journey with courses at the Culinary Institute of America in Hyde Park, New York.

As lead culinary instructor at the Viking Cooking School in Greenwood, the world headquarters of the Viking Range Corporation, she has represented Viking on exclusive SilverSea cruises in Europe and the Pacific. In 2011, Elizabeth moved from the flatland to the hills of Oxford, Mississippi. There, she and her husband, Luke, run Woodson Ridge Farm with a little help from their three girls. Elizabeth is a “TODAY Show” food contributor with additional appearances on Food Network’s “The Kitchen,” Hallmark Channel’s “Home & Family,” “Pickler & Ben,” “FOX & Friends” and “Chopped.”